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We have an exciting opportunity to use the power of the global media to shine a spotlight on the indisputable evidence that women are now the most powerful engine of economic growth. Sustainably reducing hunger and poverty begins with tackling their root causes. The proven strategy for achieving large scale and lasting impact is to advance and harness the power of women and girls worldwide.

We Will Accelerate Solutions For Achieving The Millennium Goals

  • Galvanize, inspire and mobilize people worldwide to fight poverty with passion. We will invite world leaders and citizens to passionately commit to meeting the UN Millennium Development goals to alleviate poverty: by committing funds to empowering women and girls with education and economic opportunity.
  • We will spark a massive infusion of investment in women and girls world wide. Our mission is to raise 1 Billion Dollars to go to women’s grassroots organizations, and further invite world leaders to fund the UN Women Agency for 3 Billion dollars.

Promote Gender Equality

  • Accelerate women’s empowerment by raising global awareness of the value of women and girls
  • Influence key stakeholders to integrate women as a solution to many of the issues facing us today.
  • Inspire, encourage and empower women and girls around the world to take the lead

Women’s Day Impact and Legacy

  • An internet platform that will revolutionize our ability to communicate, organize, and collectively solve problems. This global event will enable large scale, real time participation on critical issues.
  • The WDL global broadcast expects to capture 30 to 50 million names online.

The results are in. The studies are clear. There is indisputable evidence that gender equality is good for business and good for economies and for the health and prosperity of communities worldwide.

Women and girls are a huge resource and opportunity waiting to happen. Nothing short of a revolution in thinking will change this. It’s as simple and straightforward as that.

The higher the status of women and their involvement in a nation’s economy, the more prosperous that nation will be, and more fit for the challenges of the 21st century.

 
UNLEASHING THE WORLD’S MOST POTENT ECONOMIC FORCE – WOMEN

WOMEN TODAY:
1. in most of the markets – make 80% of consumer goods purchasing decisions
2. represent 60% of university graduates in Europe and North America
3. are linked to profitability – companies with the most women in leadership outperform others
4. who are educated and work enjoy lower birth rates and higher family income
5. Are catalysts for change. The arrival of women to economic and political power will change the world


SNAPSHOT OF WOMEN WORLDWIDE: FACTS & FIGURES – UNIFEM

Prepared March 2008, for Advancing the Global Market Place SEE LINK
 
GIRLS COUNT - A GLOBAL INVESTMENT & ACTION REPORT

The Center For Global Development

One person in eight is a girl or young woman age 10–24. Young people are the fastest growing segment of the population in developing countries, and their welfare is a fundamental input for key economic and social outcomes -- including the size and competitiveness of tomorrow's labor force, future economic growth, improved.

This report describes how to initiate effective investments that will give adolescent girls in developing countries a full and equal chance for rewarding lives and livelihoods.
SEE ATTACHMENT PDF


THE GIRL EFFECT - NIKE FOUNDATION

The Girl Effect is about powerful social and economic change when girls are educated.
http://www.girleffect.org

MARIA EITEL at the Nike Foundation is an indefatigable champion for Adolescent girls and has established itself as a leader in the programming and knowledge building for girls. For a list of the successful programs created for girls, go to:
http://www.nikefoundation.org/what_we_do.html

   
These programs  rely on a network of organizations to provide additional funding for putting resources on the ground and into a girl's hands.
http://www.nikefoundation.org/who_we_are.html



Investing in Women as Entrepreneurs. EUROPEAN COMMISSION

Female employment rates have a tremendous positive effect on the global economy, giving a powerful boost to GDP in Europe, the US and Japan. ‘Encouraging more women into the labour force has been the single biggest driver of Eurozone’s labour market success, much more so than “conventional” labour market reforms,’ the European Commission reports.

‘Women are driving job growth in Europe and helping us reach our economic targets, but they still face too many barriers to realizing their full potential.’ European Commissioner for Employment, Social Affairs and Equal Opportunities.

The potential for growth and change is striking when women have opportunity. UNITED KINGDOM

In the UK, a government-appointed commission on women and work has reported that the country could gain £23bn – or 2% of gross domestic product (GDP) – by better harnessing women’s skills. ‘Many women are working, day-in, day-out, far below their abilities and this waste of talent is a national outrage at a time when the UK is facing some of its strongest competition from around the globe,’ said Baroness Margaret Prosser, commission chair.

 

This report provides the first update of Gender Equality as Smart Economics: A World Bank Group Gender Action Plan (GAP), a year after implementation began in January 2007. The plan commits the Bank Group to ‘do more’ to help achieve gender equality.

The plan’s objective is to advance women’s economic empowerment in Bank client countries to promote shared growth and accelerate implementation of MDG3.

 
 

A massive infusion of investment in women will be a force for lasting change in the life chances and opportunities of women and girls across the.
See  Movie

 

“There has never before been such a confluence of international attention given to the economic importance of women and the need to enable them to fulfil their potential. The position of women – in companies, countries and governments – is seen as a measure of health, maturity and economic viability. The World Economic Forum, organizer of the influential Davos conference, created a Global Gender Gap Report in 2005, ranking 115 countries on how they score for women’s education, health, and participation in the economy and the political process.”

“The Organisation for Economic Cooperation and Development (OECD) has declared that ‘gender equality strengthens long-term economic development’. In 2007, it set up a gender website to focus on ‘the implications of [gender] inequalities for economic development and what can be done to develop policies for parity’. In a similar vein, the World Bank launched a Gender Action Plan in 2007.”

Gender is a business issue, not a women’s issue. No business, large or small, rural or global, developing world or corporate giant, can afford to ignore the growing economic power and potential of women in the 21st century. “The emerging force of women in the 21st century is part of major social and economic change, which has to be acknowledged by any organization looking for a competitive edge.”

Women’s funds are proving that investments in women can bring about lasting changes to both family and community poverty.

“Few developments have had such far-reaching effects on the lives of every man, woman and child today than the rapid change in the status and role of women.”

*Adapted from “Why Women Mean Business” by Avivah Wittenberg-Cox and Alison Maitland

 
 
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